《钛媒体》引述消息报道,美团-W(03690.HK) 高级副总裁、到店事业群总裁张川日前发布内部公开信,提及互联网进入存量用户竞争的阶段,因为不像外卖那样有配送的护城河,所以新手进军生活服务都是从到店开始。他断定,2024 年是解决问题的好机会,关键在於能不能建设「天天低价」的新飞轮,实现到店的双飞轮。另指公司需要尽快调整和完善,形成新的产品能力、供给能力、组织能力和营销能力,这些都要求管理层和後线到一线去。其中,管理体系要去了解商家的变化,要找到核心商家,才能真正卷起天天低价的供给体系。(jl/k)
美团到店总裁张川:今年到店之战关键在「天天低价」
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