东方甄选 (01797.HK) 高级合夥人董宇辉的抖音新帐号「与辉同行」昨晚 (9 日) 7 时首播。董宇辉连同董事长俞敏洪及其他主播,一行九人进行带货、才艺表演及粉丝互动。开播时帐号粉丝数 416.8 万,截至晚上 11 时,粉丝数超过 712.8 万,点赞超过 10 亿,单场直播涨粉近 300 万。据内地数据平台估计,该场直播累计在线观看人数超过 3,000 万,观看人数高峰超过 170 万;直播带货的商品总成交额 (GMV) 超过 1 亿元人民币。董宇辉表示,「与辉同行」在俞敏洪的战略指示下,首先坚守农产品的初心,同时满足大家生活用品的初心,探索更多在书籍、在文化、在旅游上的可能性。未来,计划走访 20 至 30 所学校,进行公益演讲。(cy/w)
董宇辉新账号首播 GMV 超过 1 亿元人币 单场涨粉近 300 万
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