内媒报道,字节跳动旗下抖音电商宣布开展低价战略,锐意成为帮助消费者发现优价好物的首选平台,目标今年全年平台成交总额 (GMV) 突破 3 万亿元人民币,计划年内将低价策略扩展至内容层面,商城与短视频将大力推荐低价商品,而直播间则继续聚焦於推销客单价较高的品牌商品。不过《界面》引述抖音电商相关负责人表示,上述 GMV 相关数据不实。(gc/da)
传全年 GMV 目标突破 3 万亿人币 抖音电商:数据不实
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