传全年 GMV 目标突破 3 万亿人币 抖音电商：数据不实

AASTOCKS
2024.02.22 01:33
内媒报道，字节跳动旗下抖音电商宣布开展低价战略，锐意成为帮助消费者发现优价好物的首选平台，目标今年全年平台成交总额 (GMV) 突破 3 万亿元人民币，计划年内将低价策略扩展至内容层面，商城与短视频将大力推荐低价商品，而直播间则继续聚焦於推销客单价较高的品牌商品。不过《界面》引述抖音电商相关负责人表示，上述 GMV 相关数据不实。(gc/da)
Source: AASTOCKS The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.