From benchmarking prices to solidifying equity, JD Hardware City takes multiple measures to help enterprises reduce costs and increase efficiency

On October 17th, JD.com launched the "True Low Price Challenge" event. Users can directly access the event venue by searching for "True Low Price Challenge" on the JD.com app homepage. Inside the venue, JD.com has integrated a full range of categories including 3C electronics, home appliances, automobiles, fashion and beauty, supermarkets, health, cross-border, hardware and security, with the JD.com spot price of each product displayed lower than the pre-sale price on other platforms.

Taking hardware and security products essential for production and life as an example, the pre-sale price of a Hikvision surveillance camera on a certain platform is 240 yuan, while the JD.com spot price is only 192 yuan, which is 48 yuan cheaper; the pre-sale price of a Bosch electric drill on a certain platform is 432 yuan, while the JD.com spot price is only 388 yuan, which is 44 yuan cheaper; the pre-sale price of a DaYou 12V brushless lithium drill on a certain platform is 299 yuan, while the JD.com spot price is only 279 yuan, which is 20 yuan cheaper.

This year, the overall battle for November 11th has extended further. Douyin started its 11.11 pre-sale on October 8th, while Tmall's pre-sale activity started on October 14th and will continue until October 21st for consumers to complete their purchases by paying the final installment. JD.com, on the other hand, started selling directly on spot on the evening of October 14th, bringing various discounts such as direct price reductions, an additional subsidy of 60 yuan per day, and a 50 yuan discount for every 300 yuan spent across stores. Consumers can immediately purchase their favorite products without waiting. During this 11.11 period, JD.com directly benchmarked the pre-sale prices of products on other platforms, further demonstrating its determination in price competition.

In recent years, with the continuous expansion of JD.com's influence on the industrial side and the increasing emphasis of enterprises on cost reduction and efficiency improvement, JD.com's 11.11 has become an important node for production, operation, and procurement of small and medium-sized enterprise customers. To help small and medium-sized enterprise customers reduce costs and increase efficiency, during 11.11, JD.com has created a professional and trustworthy one-stop industrial procurement platform for small and medium-sized enterprise customers and individual consumers - JD Hardware City, which has joined hands with a large number of well-known brands and high-quality industrial belt factories to bring great discounts and practical services.

In terms of prices, multiple benefits such as 20 yuan off for every 200 yuan spent, 50 yuan off for every 300 yuan spent across stores, category subsidy coupons up to 100 yuan, an additional 800 yuan coupon package for Plus members, exclusive 0.1 yuan coupons, and up to 200 yuan for hardware stored value cards will ensure low prices. In terms of services, experiences like "1 yuan trial", 365-day exchange without repair, free on-site installation, etc., will bring ultimate experiences to small and medium-sized enterprises and individual consumers.

While saving money for users, JD Hardware City continues to deepen cooperation with merchants, allowing them to be worry-free through the "self-operated warehousing" model. In terms of operations, JD Hardware City not only provides a professional operations team to assist merchants in product promotion and event planning to boost sales, but also leverages JD's big data platform to provide accurate market analysis and user behavior data to self-operated merchants, optimizing operational strategies. In the warehousing process, JD Hardware City will fully open JD's warehousing facilities and logistics resources to self-operated merchants, eliminating the need for merchants to build their own warehouses and effectively reducing their warehousing costs Logistics costs and management pressure.

From the "True Low Price Challenge" to the massive discounts at JD Hardware City, JD's various activities during the 11.11 period demonstrate its determination in price competition. Just as at the end of 2022, Liu Qiangdong, the founder and chairman of JD Group, emphasized: low prices have been JD's most important weapon for success in the past, and will continue to be the only fundamental weapon in the future. In the future, JD Hardware City will continue to uphold the business philosophy of success through righteousness, continuously strengthen platform layout and capability building, and use professional and trustworthy services to help enterprises reduce costs, increase efficiency, and embark on a more powerful growth path