In response to "Green Belt God," "only charges once for 1300 kilometers," "instant stop at 200 kilometers," and "small text marketing" -- what did Lei Jun talk about in his 260-minute "car disassembly live broadcast"?

On the evening of January 3, 2026, Lei Jun, the founder, chairman, and CEO of Xiaomi Corporation, announced during a New Year live stream that Xiaomi's automobile deliveries exceeded 410,000 units for the entire year of 2025. During the live stream, Lei Jun and the Xiaomi automobile engineering team conducted a full disassembly of a mass-produced Xiaomi YU7 and responded to recent safety controversies, marketing methods, and online public opinion surrounding Xiaomi automobiles.

Deliveries Exceed Expectations and Safety Technology Disassembly

At the beginning of the live stream, Lei Jun revealed the operational data for Xiaomi automobiles in 2025. He disclosed that the total delivery volume for Xiaomi automobiles last year exceeded 410,000 units, surpassing the initial target of 300,000 units set at the beginning of the year and the subsequently revised expectation of 350,000 units. Among them, the monthly delivery volume in December 2025 broke through 50,000 units. Lei Jun confirmed during the live stream that the amethyst color models have begun delivery.

By model, the Xiaomi YU7 delivered over 150,000 units within six months of its launch, which is 2.3 times the delivery volume of the SU7 during the same period; as of October last year, this model ranked first in sales among mid-to-large SUVs for four consecutive months.

In terms of channels, Li Xiaoshuang, vice president of Xiaomi automobiles, introduced that by 2025, Xiaomi automobiles will have 477 stores nationwide, covering 138 cities; there are 264 service outlets, covering 151 cities.

Additionally, the Xiaomi automobile factory located in Beijing Yizhuang served as an industrial tourism demonstration site, receiving 130,000 visitors throughout the year. Lei Jun stated that Xiaomi is committed to providing customized services for car owners in the 200,000 to 300,000 yuan range and invites the public to experience the customization center at the factory.

In response to several traffic accidents that occurred in 2025 and discussions about vehicle safety online, this live stream featured a live disassembly of the vehicle lasting approximately three hours. The disassembly process included removing four doors and two covers, taking off interior and exterior trims, disassembling the chassis and three electric systems, and dismantling the front compartment thermal management and wiring harness, ultimately restoring the vehicle to a "white body" state.

Given the previous public concern regarding "doors that cannot be opened" in accidents, the live stream focused on demonstrating the power supply logic of the door lock system. The entire Xiaomi YU7 series adopts a triple power redundancy design. Engineers demonstrated on-site how the mechanical pull wire and backup power work together to unlock the door when the main and auxiliary power sources are cut off.

Responding to Public Controversies and Marketing Regulations

During the live stream, Lei Jun and the management team responded to several recent controversies online.

Response to the "Green Belt God of War" Label and Online Rumors

Lei Jun stated that the video labeling Xiaomi automobiles as the "Green Belt God of War" was maliciously edited and manipulated.

"Sometimes we see thousands of negative comments about Xiaomi, which may be controlled by just a few people using thousands of accounts," Li Xiaoshuang stated. In response, Xiaomi decided to no longer remain silent and will take proactive measures:

Launch a car owner rights protection support plan: Xiaomi Community and the legal department have jointly launched a service to actively support car owners who have been maliciously attacked in gathering evidence and assist them in suing the attackers. Xiaomi will publicly disclose relevant progress in the community each month.

Call on users to supervise together: Xiaomi executives repeatedly urged netizens during the live stream to click on complaints when they see obvious "malicious attacks"; if car owners are attacked, they can report it in the community, and Xiaomi will provide assistanceRegarding why comments were closed on certain platforms during the launch event for the Xiaomi 17 Ultra, Lei Jun explained that this was a reluctant measure to prevent spam from affecting the normal user experience. "We are not afraid of any opinions from real users, but we cannot afford to be overwhelmed by spam attacks," he admitted, stating that this move was to "protect the experience of normal users watching the launch event."

Detailed Explanation of Two Major "Out-of-Context" Cases: Calling for Public Opinion to Return to Facts and Context

During the live broadcast, the Xiaomi team focused on clarifying two widely circulated cases that were "taken out of context," and played the original video to set the record straight.

Regarding "charging only once for 1300 kilometers": Lei Jun played a clip from the original video. He emphasized that this was a test of whether it was possible to complete the journey with only one charge under winter highway conditions for a model with "835 kilometers CTC range," clearly stating the road conditions, temperature, and other prerequisites during the test. He explained that this is similar to saying in a casual conversation, "I binge-watched a dozen episodes in one go," which is an expression based on a specific context, rather than an unconditional official range promise.

Regarding "stopping instantly at 200 kilometers": Xiaomi executives explained that this was a test video showcasing the performance of the Xiaomi SU7 ultra's top carbon-ceramic brake discs, where Lei Jun experienced the real driving sensation of accelerating to 200 kilometers per hour and then stopping. This was an expressive remark. Taking it out of context and distorting it into a product advertising slogan is a typical misrepresentation.

"This has caused me a lot of psychological shadow, to the point that now I have to think and review every word I say," Lei Jun expressed helplessly while showing a thick stack of notes prepared for the live broadcast, saying, "Their (black water army) purpose is to make me stop talking, isn't it?"

Response to "Small Print Marketing": Acknowledgment of Industry Malpractice and Commitment to Immediate Rectification

Regarding the long-controversial issue of "small print marketing," Xiaomi's management has given a clear stance: acknowledging it as an "industry malpractice" and promising to "immediately rectify it."

Xiaomi executives explained that using "small print" for annotations in promotional materials was originally intended to comply with advertising laws and regulations, such as noting "design goals" after "King of Backlight." However, they also admitted that this approach "overlooked user experience" and "did seem a bit like bragging."

Lei Jun emphasized that interpreting the necessary compliance notes in "small print" as "Xiaomi's false advertising" is a misunderstanding. He cited examples such as the 16.5 stops dynamic range of the Xiaomi 17 Pro and the strength of Xiaomi's "super steel" (2200 MPa), which were indeed industry-leading real parameters at the time of release.

"We have heard and accepted everyone's criticism," Lei Jun announced. Since November of last year, Xiaomi has reached a consensus internally, requiring all teams to "use large print as much as possible" in explanations and annotations, generously displaying information so that users can see it clearly. He stated that as a company with only 15 years of history, Xiaomi still has many imperfections and will humbly listen to opinions and make serious improvements.

In response to the online claim that "Xiaomi has a legal team of 7,000 people," Lei Jun refuted: "Everyone knows how many people Xiaomi has, how could there be 7,000 in legal?" However, he also stated that in the new year, they will strengthen the construction of the legal team to firmly combat the black water armyRegarding the trending topic "Xiaomi does not allow farmers to sell millet," Lei Jun stated, "I grew up in the countryside, how could I possibly not allow farmers to sell millet?" He explained that this is a completely absurd rumor maliciously distorted and misled due to the brand name being the same as the grain.

At the end of the live broadcast, looking back at 2025, Lei Jun summarized Xiaomi's progress across multiple business lines. The mobile phone business launched the Xiaomi 17 Pro and Ultra series; in the chip sector, it released the first 3-nanometer flagship chip in mainland China, the Surge O1, with sales exceeding one million; in artificial intelligence, it launched the MiLM large model. Looking ahead to 2026, Lei Jun proposed three core directions: First, to adhere to technology as the foundation, planning to invest 200 billion yuan in technology research and development over the next five years; second, to increase investment in AI, using AI technology to reconstruct existing businesses for comprehensive empowerment; third, to continue building a "full ecosystem of people, vehicles, and homes" experience.

Lei Jun stated that the annual delivery target for Xiaomi cars in 2026 is 550,000 units.

Source: NetEase Technology

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