Duan Yongping shows off his report card, making a huge profit of 18 times!

On New Year's Day 2026, Duan Yongping shared a screenshot of his account holdings on social media. The screenshot showed that the account was entirely invested in Apple Inc., purchased in November 2011 for $1.8 million, and has since earned nearly $34 million, with a total return of over 18 times.

This is just a small account managed by Duan Yongping. His core account's holdings in Apple amount to as much as $8 to $9 billion.

14 Years Holding Return of 1881.8%

Recently, Duan Yongping shared the report card of one of the accounts he manages. This account is entirely invested in Apple Inc., with the earliest purchase made on November 18, 2011, costing $1.8026 million. As of December 31, 2025, it has earned $33.9208 million, with a total return of 1881.8%.

The second purchase was made on December 30, 2022, costing $307,900. As of December 31, 2025, it has earned $342,700, with a total return of 111.3%.

Duan Yongping stated: "This is the Apple stock in one of my accounts. I haven't really touched it much over the years; it's all from the money earned from playing basketball."

From the stock price trend of Apple Inc., the market performance since Duan Yongping's purchase is as follows:

In fact, Apple has always been a core holding for Duan Yongping. According to the 13F holdings disclosure of U.S. institutional investors, as of the end of the third quarter of 2025, the total market value of H&H International Investment, managed by Duan Yongping, was approximately $14.7 billion, with the market value of Apple holdings at $8.869 billion.

A few months ago, in a conversation with Fang Sanwen, the founder of Xueqiu, Duan Yongping discussed the investment value of Apple. He stated: "If an individual keeps money in the bank to earn a little interest, you might as well buy Apple. However, if you can earn a dozen points a year, it might really not be necessary to buy Apple. Whether Apple will develop in the end, I don't know. It's possible that Apple could double, triple, or quadruple in the future, but I don't know. It's not that it definitely won't work, but it's not cheap."

Logic Behind Buying Apple

When discussing the logic behind his initial purchase of Apple Inc., Duan Yongping previously mentioned in an interview with Fang Sanwen that after Apple launched the groundbreaking iPhone 4, it became "an elephant in the distance," and "we were already in this business (referring to mobile phones), so of course, I could see it." When Duan Yongping bought in 2011, Apple's main products were hardware, with over 90% of the company's profits coming from hardware. However, over the past decade, Apple's software revenue and profits have gradually increased, and now software and hardware profits are evenly split.

Duan Yongping stated regarding the change in this business model: "I bought in 2011, and it was already very clear at that time."

In addition, Duan Yongping has always appreciated Apple's culture: "I think they do a great job of being user-oriented. They are not a very business-oriented company; they care a lot about doing things well, about user experience, and about how to improve. They think very long-term. They won't make something that doesn't provide value to users or products that don't provide enough value, no matter how popular they are."

From Duan Yongping's operation of buying Apple, the core points are as follows:

First, buying stocks means buying companies, so you need to buy good companies. This is a principle he has long adhered to. A good company must have a good business model, which is what Duan Yongping emphasizes as understanding the business. Duan Yongping has publicly stated: "Buying stocks means buying companies. You can look at Buffett's letters to shareholders; there are many examples of how he views companies. I have never read any books about investing."

Second, you need to truly understand the company, which involves understanding business and making professional judgments.

When discussing his massive profits from buying NetEase, Duan Yongping said he was originally in the gaming console business and was very familiar with the gaming industry, so he could see the enormous value of NetEase.

Regarding Apple, Duan Yongping said he was in the mobile phone business and saw Apple as "the elephant in the room."

How well does Duan Yongping understand Apple? In an interview, he mentioned two predictions he made about Apple: first, before Apple launched the large-screen phone, he predicted that Apple would definitely launch a large-screen phone; second, Apple would definitely not make cars. Both predictions were later proven correct.

Third, the timing of buying is best when good companies encounter problems. Duan Yongping revealed that over 80% of his Apple holdings were purchased during the three years before the large-screen phone was released.

Additionally, in 2011, on August 24, Apple’s legendary creator Steve Jobs announced his resignation as CEO, with Tim Cook taking over. Steve Jobs passed away on October 5, 2011. This inevitably increased market doubts and suppressed Apple's stock performance.

Finally, it’s about holding long-term.

Keeping Up with the Times and Learning AI

When discussing plans for the new year, Duan Yongping stated, "In the new year, I need to seriously learn how to use AI. I hope to understand AI to the point where I dare to make significant bets. This thing really becomes more interesting the more you use it; it feels like the world is a bit different. It's hard to imagine what this world will look like in 10 years, but it's very likely that the changes will be greater than in the past 10, 20, or even 40 years."

In fact, from the holdings managed by Duan Yongping's H&H International Investment, it can be seen that in the third quarter of 2025, Duan Yongping has newly invested in the lithography machine giant ASML.

Looking at the long term, since 2025, the AI content in H&H International Investment's holdings has significantly increased, with new investments in AI giants such as NVIDIA, TSMC, and Microsoft in the first quarter of 2025.

On platforms like Xueqiu, Duan Yongping has repeatedly talked about NVIDIA, and in conversations with Fang Sanwen, he also stated: "NVIDIA is indeed impressive. I have watched many videos of Jensen Huang, and I admire him. What he talked about more than a decade ago is the same as what he talks about today; he saw it long ago and has been working in that direction."

In addition, Duan Yongping emphasized the importance of physical exercise: "In the past 16 months, I have gained one pound of muscle but lost 12 pounds of fat, and I feel good. My New Year's goal is to gain two pounds of muscle and lose two pounds of fat."

Risk Warning and Disclaimer

The market has risks, and investment requires caution. This article does not constitute personal investment advice and does not take into account the specific investment goals, financial situation, or needs of individual users. Users should consider whether any opinions, views, or conclusions in this article are suitable for their specific circumstances. Investing based on this is at your own risk