Tesla China makes a big move, launching a new promotion plan: Model 3/Y down payment starting at 79,900 yuan, multiple models can enjoy "7 years of ultra-low interest," and also have the option of "5 years 0 interest."

Wallstreetcn
2026.02.26 07:55
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Tesla China announced a new promotional plan, offering a 7-year ultra-low interest and a 5-year 0% interest financial plan for all models of Model 3 and Model Y, with a minimum down payment of 79,900 yuan. To boost sales, Tesla launched several new models in 2025, but sales in the Chinese market have declined, with an expected retail sales volume of 626,000 units in China in 2025, a year-on-year decrease of 4.8%

On February 26, Tesla China officially announced that users who place orders before March 31, except for the Model 3 Performance All-Wheel Drive version, can enjoy a 7-year ultra-low interest rate and a 5-year 0-interest financial plan for all Model 3 and Model Y models.

In terms of models, the Model 3 has a down payment starting at 79,900 yuan, with the first month's payment as low as 1,759 yuan. If ordered and delivered by the specified date, customers can enjoy an 8,000 yuan limited-time insurance subsidy; the Model Y has a down payment starting at 79,900 yuan, with the first month's payment as low as 2,188 yuan; the Model Y L has a down payment starting at 99,900 yuan, with the first month's payment as low as 2,849 yuan.

According to observations by reporters from the Daily Economic News, the aforementioned car purchase financial plan has been in effect since January this year. It is noteworthy that, in terms of delivery data for 2025, Tesla has been surpassed by BYD for the first time in history. Data shows that Tesla's global vehicle deliveries in 2025 are expected to be 1.636 million units, a year-on-year decrease of about 8.6%. During the same period, BYD's pure electric vehicle sales reached 2.2567 million units.

Focusing on the Chinese market, data from the Passenger Car Association indicates that in 2025, Tesla's retail sales in China are expected to be approximately 626,000 units, a year-on-year decline of 4.8%.

To boost sales, since 2025, Tesla China has successively launched the refreshed Model Y (January 10), the long-range rear-wheel drive Model 3 (August 12), and the six-seat Model Y L (August 19), forming a multi-dimensional product offensive covering model updates, space expansion, and range upgrades. In addition, Tesla has also released a minor update for the Model 3, which includes a standard turn signal stalk and a front camera.

In early February this year, in response to the decline in Tesla's market sales in China, Tesla's global vice president Tao Lin stated that this is mainly due to stage capacity constraints caused by product iterations.

She mentioned that in 2025, Tesla launched the refreshed Model Y globally, starting from China, and almost all global factories underwent production line adjustments. Due to the lack of inventory, production capacity directly determines sales. In the Chinese market, there were also two production line switches for the refreshed Model Y and Model Y L, which required stopping some production capacity, thus leading to a decrease in output and sales.

At the same time, against the backdrop of an L2-level driving assistance function penetration rate of 64% in the domestic market, Tesla's progress in introducing FSD to China has also attracted attention. In January this year, Tesla CEO Elon Musk stated at the World Economic Forum in Davos, Switzerland, that the FSD system, which requires driver supervision, is expected to be approved in Europe as early as February this year, with the Chinese market likely to receive approval around the same time. **

In response, Tao Lin stated that Tesla will definitely actively participate in the development of the autonomous driving field in China, but it is currently inconvenient to disclose specific timelines. She also corrected the misunderstanding regarding Musk's forecast of FSD, emphasizing that China will advance subsequently, rather than in February as well.

Tao Lin further stated that although there has been no formal rollout of the "full version of FSD," Tesla has been adapting to the Chinese market and has established training centers in China, having already deployed training capabilities suited for the Chinese market in advance.

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