MIXUE Ice City has confirmed that it will build its first theme park! The proposed location has been announced, and the surrounding area will also welcome Pang Donglai!

The official information regarding "MIXUE Ice City is going to open a theme park" has been clarified.

According to Dahe Daily, on February 26, at the city's mobilization and deployment meeting for a good start in the new year held in Zhengzhou, the MIXUE Ice City Snow King City Theme Park was explicitly listed as a key support project, planned to be located in the MIXUE Ice City flagship headquarters area.

Additionally, reporters from the Daily Economic News learned from sources close to MIXUE that the first "Snow King Indoor Park" project in the country is located at the group headquarters in Zhengzhou, and various tasks are currently progressing steadily.

According to previous reports, BOSS Zhipin information shows that MIXUE Ice City has launched a series of recruitment positions related to the "park project." This quickly sparked heated discussions among netizens. Many netizens stated, "This doesn't seem like an ordinary brand activity; it feels more like preparation for a theme park."

From the specific recruitment information, the positions include park performance coordination, park content screenwriting, park project engineering management, and park peripheral product coordination, with monthly salaries ranging from 10k to 24k.

It now seems that this speculation is about to become a reality. Reports indicate that the proposed location for the MIXUE Ice City flagship store area is near Zhengzhou East Railway Station.

MIXUE Ice City Headquarters, Source: Dahe Daily

It is understood that the park will be centered around the Snow King IP, creating a sweet and fantastical Snow King world. It plans to have multiple indoor themed experience areas, deeply integrating the global headquarters of MIXUE Ice City, the global flagship store, and the theme park into a three-in-one experience system of "play + shopping + experience."

This area has already become a "check-in spot" for many young people and tourists. It features a giant Snow King sculpture, IP character installations, and brand culture display spaces... Many netizens joked, "This already has a bit of a 'prequel to the park' vibe."

It is worth mentioning that in the future, the surrounding area will also welcome the "supermarket top flow" Pang Donglai. Some netizens joked: "In the morning, immerse yourself in interactive photo-taking at the Snow King City Park, in the afternoon go shopping at Pang Donglai for 'emotional value,' and in the evening enjoy a cup of affordable '4 yuan lemonade.'"

In fact, MIXUE Ice City is accelerating its IP operation, having launched the original anime "Snow King Arrives" in 2023, bringing "milk tea anime" to the animation industry, scoring a high rating of 9.9 on Bilibili, and is set to release "Snow King's Fantastic Sandbar" in 2024, which has received a high score of 9.8.

In addition to anime, the Snow King has also personally participated in short dramas, producing self-made short dramas "Snow King Selling Coffee in Ancient Times" and "Snow King's Time Travel Diary," with millions of views on Douyin

In the context of the booming popularity of IP, MIXUE Ice City quickly followed suit in product development. Over the past year, MIXUE Ice City has continuously opened flagship stores in Zhengzhou, Chengdu, Hangzhou, and other locations, selling related products.

Image Source: FM93 Zhejiang Traffic Voice

According to FM93 Zhejiang Traffic Voice, in December 2025, the "Snow King" flagship store will officially open in Zhejiang, with the first floor designated as the "Beverage Area" and the second floor as the "Sweet Shop," which includes the "Snow King Magic Shop" and a tea break area.

This floor will sell "Snow King" IP merchandise, such as a "Snow King" dance machine, plush fisherman hats, scarves, refrigerator magnets, DIY building blocks, glass cups, and more, as well as MIXUE Ice City solid beverages, including caramel nut latte coffee, grape oolong tea, and rice wine-flavored flower and fruit tea.

As of June 30, 2025, MIXUE Group has established a network of over 53,000 stores worldwide (including China and 12 overseas countries), with 48,281 stores in China and 4,733 stores overseas.

Source: Daily Economic News