Fashion women's clothing brand Reformation applies for a U.S. IPO, aiming to raise $200 million
Fashion women's clothing brand Reformation has submitted an IPO application to the SEC for listing on the New York Stock Exchange under the ticker symbol REF, aiming to raise approximately $200 million. The company focuses on DTC channels and sustainable fashion, with JPMorgan Chase serving as a co-bookrunner. The pricing terms for the offering have not yet been disclosed
According to the Zhitong Finance APP, women's clothing brand Reformation (REF.US), which focuses on direct-to-consumer (DTC) channels, submitted its initial public offering (IPO) application to the U.S. Securities and Exchange Commission (SEC) on Thursday, with an estimated fundraising scale expected to reach approximately $200 million.
Founded in 2009, Reformation started with dresses and claims to be the world's largest sustainable fashion women's clothing brand. The company has since expanded its product line to include bottoms, tops, knitwear, and accessories. According to its disclosure, the company employs a data-driven merchandise planning and agile manufacturing model, producing new products in small batches, testing twice a week on its official website, and testing once a week in stores. Reformation has a production base and distribution center in Los Angeles, which the company claims significantly improves its turnover cycle compared to the industry average. In addition to 66 physical stores, the company also generates revenue through online direct sales channels (DTC).
This company, headquartered in Vernon, California, was established in 2009 and plans to list on the New York Stock Exchange (NYSE) under the ticker symbol "REF." The joint book-running managers for this offering include JP Morgan, Morgan Stanley, Citigroup, RBC Capital Markets, Guggenheim Securities, Baird, William Blair, BTIG, and Telsey Advisory Group. The company has not yet disclosed the pricing terms for the offering
