中国手游市场庞大：月活用户数超 5.48 亿，Z 世代是氪金主流人群

Zhitong
2021.08.03 05:20
8 月 3 日，QuestMobile 发布的《2021 手机游戏人群洞察报告》显示，截至 2021 年 6 月，我国手游月活跃用户数达 5.48 亿，月人均使用时长超过 20 小时。手机游戏用户以男性为主，年轻化特征显著，Z 世代已逐渐成为手机氪金玩家的主流人群。截至 2021 年 6 月，《王者荣耀》男性用户月活 1.09 亿、月人均使用时长 1831 分钟。
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