Needham：苹果正在搭建广告技术平台 未来将与 Meta 展开直接竞争

Zhitong
2022.08.05 10:50
Needham 分析师劳拉·马丁表示，根据苹果公司的招聘启事等渠道的消息，苹果公司正在搭建广告技术平台，使其能在运行于苹果操作系统的应用程序上投放广告。据报道，马丁认为，苹果 “正处于建立一个新的移动广告平台的早期阶段”，未来将 “与 Meta 在网络广告业务领域开展直接竞争”。
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