2023 财年 iPhone 收入增速预计仅为 2%

Zhitong
2022.09.11 22:41
预计新版苹果手机在 9 月推出时不会为财务方面带来显著的影响。由于苹果的硬件更新周期为三年，因此该款产品相对于 iPhone 13 的升级可能是细微的。屏幕尺寸可能是该型号唯一的主要变化，Pro 型号还将配置更快的处理器。基于上述情况，苹果 2023 财年的单位出货量有可能与 2022 财年持平。预计每部手机的销售均价将小幅上升，进而计算出 2023 年 iPhone 销售总体将增长 2%。假设服务业务增速为高单位数，明年的销售总额或达到 4040-4060 亿美元，增长约 4%。
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