快手电商在引力大会上宣布升级 “川流计划”
5 月 9 日，快手电商在引力大会上宣布升级 “川流计划”，全年将拿出至少 600 亿流量用于激励商家和达人协作。川流计划的本质是通过达人分销帮助商家定位客户群，并将这一群体精准推荐给商家自播，同时也对分销达人进行流量奖励。官方数据显示，2023 年 Q1 川流计划给参与的经营者整体带来的 GMV 增量超过 15%，预计 Q2 这一数字将达到 20%。
快手电商全年拿出至少 600 亿流量激励商家达人协作
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