$Apple(AAPL.US) announces (as expected) iPhone 17e. Same $599 starting price as the 16e, but with 256GB of storage vs. 128GB on the 16e and better chip.
My take: The impact on iPhone sales will be a around a 2% positive for the next couple of quarters (math below). Since Apple already had a $599 option, any uplift should come from price-focused buyers who were waiting for the new version. The math: I estimate the "e" models account for about 20% of units in March and June, then decline to 15% of units. That means if the iPhone 17e increases growth in that segment by 15% for a couple of quarters, then normalizes, that would increase overall units by 3% for a couple of quarters, and 1.5% for the next year. Keep in mind, the the ASP of the average 17e will be about 27% less than overall iPhone ASP, so the impact to sales will trail impact to units.Source: Gene Munster
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