$Apple(AAPL.US)

I wonder how Apple is going to assert itself moving forward in this AI dominated environment and future. They have already outsourced their AI capabilities and are only interested in incorporating it into their products without incurring the buildout costs. Which means they are affected by whatever prices the AI companies they outsource to quote them.

They already mentioned rising memory prices will affect product prices in the future. I wonder how much costs will be passed on to customers moving forward and if another company might take advantage of this and capitalise. They really look like taking the path of Nokia. Will we see the rise of another Apple?

@Bridge Buzz SG