$ZEEKR Intelligent Tech(ZK.US)Mix is a typical tactical placeholder product. It's hard to imagine that this car is priced starting at 280,000 yuan, and that the target audience would give up Li Auto L8 for it—this is only half related to the product itself. The other half lies in how you convince the general public to pay almost double the technological premium for a car that was once purely a ride-hailing model, not to mention that most people won’t even use most of these premium features. Let me put it this way: why not just buy the 001?

Tactical placeholders are meant to flex muscles, which also explains why it has such a weird name. It’s completely different from Ledao.

Of course, if this car also takes the market by storm, then congratulations to ZEEKR for hitting the jackpot and educating the target audience correctly—though the probability of that happening seems extremely low at the moment.