MINISO (09896) rose nearly 4%, as of press time, up 3.99%, at HK$48.25, with a turnover of HK$87.5747 million.$EAST BUY(01797.HK)

On the news front, recently, Papergames' mobile game "Love and Deep Space" and MINISO announced a collaboration to launch co-branded plush toys, and will set up pop-up events in five cities: Shanghai, Beijing, Guangzhou, Shenzhen, and Wuhan. Bank of Communications International previously noted that MINISO demonstrated strong overseas expansion speed and effectiveness in the first three quarters, supported by the company's continuous improvement in product strength through high-quality design resources and IP collaborations, as well as an increasingly efficient supply chain system that aids inventory optimization, achieving a long-term high-frequency and high-quality product launch rhythm. The company's future performance is expected to outperform the industry.

Personal interpretation: MINISO has been growing increasingly popular in recent years, with its market expanding steadily, especially achieving remarkable performance in overseas markets. This collaboration between Papergames and MINISO is not only a successful cross-border partnership but also a precise grasp of the current young consumer trends, showcasing the deep synergy between gaming, brands, and the market. It could drive short-term sales growth and is worth watching.