名创优品 (09896) 涨近 4%,截至发稿,涨 3.99%,报 48.25 港元,成交额 8757.47 万港元。$东方甄选 (01797.HK)
消息面上,近日,叠纸旗下手游《恋与深空》与名创优品宣布推出联名毛绒玩偶,并将在上海、北京、广州、深圳、武汉 5 个城市开设快闪活动。交银国际此前指,名创优品于前 3 季度展现优质的海外拓张速度和成效,辅以公司依托优质设计资源和 IP 联名而持续提升的产品力,以及持续完善的高效供应链体系助力库存优化,实现长期优质高频上新的节奏,公司未来表现应优于行业。
个人解读:名创优品这几年是越做越火,市场越做越好,尤其是在出海方面取得了很亮眼的表现。这次叠纸科技与名创优品的联名活动不仅是一次成功的跨界合作,也是对当前年轻消费潮流的精准把握,展现了游戏、品牌与市场之间的深刻联动,可以关注带来短期的销量提升。
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