Zhidong Auto Market Weekly Report | BYD Group Week 51, 93,300 units!
Weekly New Energy Vehicle Sales Analysis: BYD, Fang Cheng Bao, and Denza Shine as Market Competition Intensifies.
In the latest statistics from December 16 to December 22:
◎ BYD maintained its leading position with 87,730 weekly sales, though it decreased by 9,667 units compared to the previous week, still demonstrating strong market dominance;
◎ Fang Cheng Bao achieved a record high of 2,770 units, showcasing its potential to establish a foothold in the premium new energy market;
◎ Denza followed closely with 2,800 units, solidifying its position in the premium segment.
Overall, despite the increasingly fierce competition in the new energy vehicle market, leading brands continue to show strong growth momentum in their respective segments.
Here’s a one-sentence review for each brand:
● BYD: Despite a slight dip in sales this week, it remains the undisputed leader in the new energy market.
● Fang Cheng Bao: Continuous growth highlights its potential, with further improvements in product positioning and brand recognition.
● Denza: Steady growth with strong performance, as premium models gain increasing popularity among users.
BYD’s Sales and the Rise of Its Sub-Brands
Against the backdrop of the expanding new energy vehicle market, the market strategies and product layouts of major brands are profoundly influencing their weekly sales performance.
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From the overall data, BYD remains the core driver of the market, while its sub-brands Fang Cheng Bao and Denza further strengthen BYD’s presence in the premium segment.
● BYD: The Stable King Amid Sales Fluctuations
This week, BYD secured the top spot with 87,730 units in weekly sales, though it saw a decline compared to the previous week. Key observations include:
◎ Diverse Product Lineup Covers Full Market Demand: BYD’s portfolio includes the Ocean Series, Dynasty Series, and the premium brand Denza, catering to consumers from A-segment cars to premium MPVs.
◎ Supply-Demand Fluctuations Lead to Short-Term Decline: After a surge in early December, this week’s drop may be attributed to delivery adjustments and year-end license plate restrictions in some regions.
BYD’s penetration in the new energy market remains leading, with expectations of a new delivery peak by year-end.
● Fang Cheng Bao: Steady Progress in Premiumization
Fang Cheng Bao achieved 2,770 units this week, up nearly 14% week-on-week. The sales curve shows continuous growth over the past five weeks since November, indicating growing market acceptance of its product positioning.
◎ Flagship Models Drive Growth: Models like the Bao 5 and Bao 8 are gaining traction in the premium new energy SUV segment, attracting core consumers with their performance and smart features.
● Denza: A Steady Transition from Premium Positioning to Market Recognition
Denza saw a slight rebound with 2,800 units this week. It is strengthening its position through two key strategies, with further potential growth expected as smart driving capabilities improve.
Note: Detailed model data for Week 51 is unavailable, so we are not analyzing Week 50 data.
Summary
Comparing sales data over the past seven weeks, BYD maintains absolute leadership amid steady growth, while its premium sub-brands Fang Cheng Bao and Denza show impressive upward trends.
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