Asian auto market | Turkey November 2025: BYD sales volume 5,400 units
Produced by Zhineng Auto
In November 2025, Turkey's new light vehicle sales reached around 133,000 units, a year-on-year increase of nearly 10%. The cumulative sales in the first 11 months exceeded 1.17 million units, a year-on-year growth of 10.2%. Turkey has stably reached the annual sales level of one million vehicles.
Part 1
What are the characteristics of the Turkish market?
Turkey is not a highly subsidized market, and consumers are extremely sensitive to price, reliability, and usage costs.
Market growth comes more from demographic structure, urbanization, logistics and service industry development, and the recovery of private travel demand.
From a brand structure perspective, traditional automakers still dominate, with leading brands having obvious advantages. However, mid-tier and new entrants are not without opportunities. As long as products, prices, and channels match, the market will give feedback in terms of sales.
From November 2025 alone:
◎ Renault returned to the top spot, with monthly sales of about 15,800 units, a market share of nearly 12%, and also the first place in cumulative sales this year. Renault's advantage in Turkey lies in deep localization, wide product coverage, and a stable pricing system.
◎ Volkswagen ranked second, performing steadily and continuing to outperform the market;
◎ Ford ranked third, with slow growth but a stable position;
◎ Fiat saw a significant decline, with a year-on-year drop of more than 30% in a single month, making it the most pressured among the leading brands.
◎ Skoda became one of the biggest highlights of the month, with a year-on-year surge of 65%, entering the top ten for the first time.
European brands remain the backbone of the Turkish market, and Japanese brands such as Toyota also perform strongly, but new variables are emerging in the market.
Summary
Turkey is a stable, clearly growing, and truly competitive million-level auto market, but selling cars here requires some strategy.
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