EXCLUSIVE-Hims and Hers Health launches copy of Wegovy pill at $49

Hims and Hers Health has launched a copy of Novo Nordisk's Wegovy pill at an introductory price of $49 per month, significantly lower than the brand name's price. The compounded version contains the same active ingredient, semaglutide. Hims offers various subscription plans, with a 5-month plan costing $99 per month after the initial payment. The launch comes amid pricing pressures faced by Novo, which has seen a drop in its shares due to competition and market shifts. Hims previously faced FDA warnings regarding its marketing of compounded semaglutide.