[True Burn Hong Kong Stock Market Trends] Feifan Lingyue (00933.HK)'s main brand Clarks Originals launches its first clothing series

On February 9, 2026, $VIVA GOODS(00933.HK) announced that its main brand, Clarks, made three significant announcements during the men's collection release at Paris Fashion Week in January 2026. These included the debut of its first apparel collection, the announcement of a collaboration with NN.07, and the appointment of Blanche Yu as guest creative director.

January 2026: During the men's fashion week at Paris Fashion Week, Clarks Originals hosted a preview event in January, inviting industry buyers, media, and brand friends to the showroom for an exclusive preview of the brand's key 2026 releases. This season marks a milestone for the brand, with highlights focusing on major announcements in three key areas: apparel category expansion, brand collaborations, and creative direction.

Spring/Summer 2026: Clarks Originals Debuts Its First Apparel Collection

Clarks Originals appointed Blanche Yu as guest creative director for the Fall/Winter 2026 season, with her first collaborative collection, "Desert Riders," also unveiled simultaneously.

Blanche Yu is a Mongolian artist from China whose creative work spans retail space design, decorative arts, and installation art. She has held exhibitions internationally and has collaborated with fashion brands such as Loewe.

The "Desert Riders" collection blends classic American silhouettes with Asian and Mongolian cultural elements, presenting designs rich in texture and exquisite craftsmanship. The collection includes sturdy, distressed leather boots, thick-soled boat shoes, and workwear-inspired apparel, enhanced by intricate details to elevate the overall quality. Traditional saddles and Mongolian rider ceremonial attire inspired the design, reflected in the collection's pendants, beads, rivets, small decorative pieces, as well as decorative elements like hand-embroidered patterns, woven leather panels, and multi-layered textiles. The result is a richly textured collection that balances tradition, craftsmanship, and contemporary cultural narrative.

Fall/Winter 2026: Clarks Originals Appoints Guest Creative Director Blanche Yu and Launches the Desert Riders Collection

Clarks Originals appointed Blanche Yu as guest creative director for the Fall/Winter 2026 season, with her first collaborative collection, "Desert Riders," also unveiled simultaneously.

Blanche Yu is a Mongolian artist from China whose creative work spans retail space design, decorative arts, and installation art. She has held exhibitions internationally and has collaborated with fashion brands such as Loewe.

The "Desert Riders" collection blends classic American silhouettes with Asian and Mongolian cultural elements, presenting designs rich in texture and exquisite craftsmanship. The collection includes sturdy, distressed leather boots, thick-soled boat shoes, and workwear-inspired apparel, enhanced by intricate details to elevate the overall quality. Traditional saddles and Mongolian rider ceremonial attire inspired the design, reflected in the collection's pendants, beads, rivets, small decorative pieces, as well as decorative elements like hand-embroidered patterns, woven leather panels, and multi-layered textiles. The result is a richly textured collection that balances tradition, craftsmanship, and contemporary cultural narrative.

Fall/Winter 2026: Clarks Originals Collaborates with NN.07

Clarks Originals also announced a collaboration with the Copenhagen-based menswear brand NN.07. Both brands are committed to high quality, exquisite craftsmanship, and the concept of modern casual wear, making this collaboration a natural fit.

The collaborative collection focuses on the balance between work and leisure, offering a fresh take on two of Clarks Originals' iconic shoe styles: the Wallabee and the Desert Boot.

Through NN.07's refined menswear perspective, the collaboration uses gold-certified leather from the legendary tannery Hoffmans to meticulously reimagine the two classic styles. NN.07 revitalizes the classic Desert Boot with black leather, adding a striking silver buckle strap to inject new life into the traditional design while retaining the Clarks shoe tag—this time featuring a co-branded design, suspended from a silver bead chain. The Wallabee maintains its classic silhouette, crafted from deep brown premium leather, paired with a co-branded tag, silver eyelets, and co-branded insole lining.

Gustav Emil Loft, Special Project Manager at NN.07, said: "We are delighted to announce this collaboration during Paris Fashion Week. Working with Clarks Originals feels like a natural progression, as both brands share a high degree of alignment in design philosophy and the modern expression of classic styles."

The Clarks Originals x NN.07 collaborative collection will be released globally in Fall/Winter 2026.