I can fully understand why most Apple products have increased in price, while the iPhone hasn't yet. This is because the iPhone accounts for the majority of Apple's revenue. This move is to let this segment of products increase in price to observe market reaction. If, after the price hike, the combined effect on sales volume and gross profit margin is negligible, then an iPhone price increase will become a reality. At that time, a large number of domestic manufacturers will follow suit.

However, while Apple is the leader in price increases, the criticism domestic manufacturers face is even more severe than Apple's.$Sandisk(SNDK.US)$Micron Tech(MU.US)$Apple(AAPL.US)$Western Digital(WDC.US)$Seagate Tech(STX.US)

LongPort - S丨plendid
S丨plendid

This round, I'm definitely siding with Micron and other memory stocks. It's not because Micron made me money (I also need low-cost storage to upgrade my equipment). It's because Apple has really been used to throwing its weight around, especially when memory prices didn't rise earlier.

Apple has long been selling memory at a premium. The price difference between the 256GB, 512GB, and 1TB models can directly cover the cost of a domestic Android phone. The Chinese version itself is a stripped-down model with an even higher gross margin. Now that memory prices are rising, at most, it just brings the premium-priced memory back to regular memory levels. Its gross margin might have decreased at most, but it's not losing money. Apple has always been one of the smartphone manufacturers with the highest gross margins. Now, with memory prices up, to protect its gross margin, it hasn't stood with consumers to get through this tough time together. Instead, it's somewhat encouraging consumers to blame the memory manufacturers for raising prices. However, scarcity drives value. AI infrastructure requires more storage. In the early days, you suppressed profits across the upstream and downstream industries while raising consumer prices, all for more profit, without ever thinking about significantly driving the development of the entire industry chain. So, for memory chip manufacturers, building factories takes an especially long time. What if, after building the factory, the underlying logic of AI changes, and it might not require so much memory? And their own inventory goes from tight production and urgent sales to supply balance or even oversupply. Which scenario offers greater, better profits? Building factories also costs money. When supply is abundant later on, they'll be forced to lower prices again.$Sandisk(SNDK.US)$Seagate Tech(STX.US)$Western Digital(WDC.US)$Micron Tech(MU.US)$Apple(AAPL.US)

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