II. The gold diggers, the shovel sellers, and the "shovel makers for the shovel sellers"

There's an exceptionally valuable niche hidden here. Having been in business for twenty years, I have an inexplicable fondness for this position.

This principle was perfectly illustrated by the gold rush over a century ago — the ones who truly made a quiet fortune were never the masses scrambling all over the hills to dig for gold; it was those selling shovels and jeans by the roadside. Whether you strike gold or not, you still have to buy a shovel.

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